Having come across a responsive website earlier this week which was stylish, had great images perfect for their target market and extremely appealing, it raised the question; why was it all the way down on page 8 of Google?
It was responsive, so why did it not appear much higher? It hadn't launched recently and therefore still populating. Something was amiss.
The simple answer is SEO. The company was not running a Search Engine Optimisation programme on the website. With intangibles such as this it is tricky for business owners to understand the power SEO has as a tool to generate leads and revenue.